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Speakers

Keynote Speech

Mon Ibrahim

Mon Ibrahim is currently with the Department of Information and Communications Technology (DICT) as Undersecretary.

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Applying Theory of Attention and Perception to Design

Alex Chaparro, Ph.D.

is a Professor of Human Factors at Embry-Riddle Aeronautical University (ERAU). Prior to ERAU, he was the Carl/Rozina Cassat Professor in Aging and Director of the Regional Institute on Aging at Wichita State University (WSU).

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“How might we..”: Giving and Receiving Better Feedback in UX and Design

Henry Nahurski

Henry Nahurski is a User Experience (UX) Designer at HealthPartners, an integrated, nonprofit health care provider and health insurance company. He has a Bachelor of Fine Arts, Major in Art & Graphic Design from the University of Minnesota-Twin Cities.

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How to design for people, not users: Olympic case study

Ondrej Machart

is a UX designer from Czech Republic who has had the pleasure to design various digital products for people from all around the world for the past 10 years.

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Inclusive Design: How I Learned It, and How You Can Too

Rhea Althea Guntalilib

is a Digital Accessibility Consultant in a San Francisco based company called Level Access Inc and in a New York based company called My Blind Spot Inc.

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Transformative User Research at the Speed of Business: A field research primer and toolkit

Paul Sherman, Ph.D.

is an Assistant Professor and Program Coordinator at Kent State’s Master of Science program in User Experience Design.

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Everyone Is A Designer

Liam Hutchinson

is an Experience Design & Strategy Consultant for ThoughtWorks, where he works with industry-leading organisations to facilitate bolder thinking around customer experience and enables their teams to become better designers, making more effective decisions.

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Evangelizing UX and Design Culture within Organizations

Ben Kim

Ben Kim is the Head of Design & UX for the iPrice Group, an e-commerce platform operating in 7 countries in Asia, including the Philippines. He leads a team of designers, researchers, and developers in ushering user-centered products for the organization.

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Listening your way to be a better designer

Samantha Yuen

is a design researcher on sabbatical. Until March 2018, she was Senior Consultant at Foolproof, where she helped to build the insights team and research practice in Singapore.

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Lorem Dimsum: An Introduction to Verbal Design

Niaw De Leon

Niaw de Leon is the co-founder of Tempest Media, a digital agency where she crafts communication strategies for firms with complex technology. She combines her taste for technology, lust for language, and curiosity about cognition to help teams make sexy software that sells.

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Workshop Facilitators

Know Your Users Using the LEGO® Serious Play® Method

Sherwin Pelayo

leads the Product Development and Digital Capability Development initiatives at Pointwest Digital Corporation.

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Myke Santos

currently serves as the Deputy General Manager of a technology startup offering Data Analytics products and services.

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Let the Data Decide: Designing Research to Answer UX Questions

Dr. Barbara Chaparro

directs the Research in User eXperience (RUX) Lab & a Professor of Human Factors at Embry-Riddle Aeronautical University.

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Measuring UX with Usability Testing

Alvin Chai

leads the User Experience Testing & Research team at Netizen Experience.

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Wai Yee Mak

has a degree in Cognitive Science majoring in human-computer interaction. She is a user researcher at Netizen Experience.

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Designing for Learning Experiences

Gerson Abesamis

is the co-founder and Executive Director of Habi Education Lab, a learning experience design group that collaborates with teachers on innovating teaching practices and school systems.

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Creating Actionable Customer Journey Maps

Lorraine Liao

is the UX team lead of Cambridge University Press in Manila. She started her career as a front-end developer.

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How to Become a Better Product Storyteller

Mario Van der Meulen

was a creative director at Frog & currently as a Principal Designer at Foolproof where he discovers, designs and delivers experience design principles. He gives a voice to the end-user, meaning to the solution, and value to the design thinking.

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Get Strategic: Plan to Embed User Experience more deeply into your organization

Paul Sherman, Ph.D.

is an Assistant Professor and Program Coordinator at Kent State’s Master of Science program in User Experience Design.

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ALEX CHAPARRO, PH.D.

Alex Chaparro, Ph.D. joined the faculty at Embry-Riddle Aeronautical University (ERAU) in August 2017 as a Professor of Human Factors. Prior to joining ERAU he was the Carl/Rozina Cassat Professor in Aging and Director of the Regional Institute on Aging at Wichita State University (WSU). He served as chair of the Department of Psychology at WSU from 2010 to 2015. Prior to that, he was a postdoctoral fellow and research associate in biomedical physics at Harvard University. He received his BS in Experimental Psychology from Florida Institute of Technology and his Ph.D. in Experimental Psychology from Texas Tech University. His research interests concern of aging, vision, cognition, and driving with an emphasis on understanding how age-related in changes in sensory and cognitive processes affect an individual’s ability to perform complex behavior tasks like driving. He has received funding from federal agencies (FAA and US Air Force), industry partners (General Atomics Aeronautical Systems, Honeywell) and private foundations.


DR. BARBARA CHAPARRO

Barbara Chaparro, Ph.D. is a Professor of Human Factors at Embry-Riddle Aeronautical University and directs the Research in User eXperience (RUX) Lab. She previously served as a Professor and Coordinator of the Human Factors Psychology Doctoral Program at Wichita State University (WSU) where she was the Director of the Software Usability Research Laboratory (SURL), an academic research lab that consults with corporations worldwide. Her research interests include applied human-computer interaction, user experience, usability assessment methods, and mobile computing. Dr. Chaparro has been awarded many contracts from Fortune-100 companies including, Microsoft, Dell, Google, Coca-Cola, Honeywell, and Motorola to research the usability of a wide range of technology and consumer products. Dr. Chaparro received her Ph.D. in Experimental Psychology from Texas Tech University and worked in software industry in New York and Boston before moving to academia. She has published many articles, technical reports, and practitioner-based research notes, and has presented at Human Factors and Applied HCI conferences. She has received distinguished awards for teaching and research from her academic peers and students.


Henry Nahurski

Henry Nahurski is a User Experience (UX) Designer at HealthPartners, an integrated, nonprofit health care provider and health insurance company located in Bloomington, Minnesota, USA. Prior to that, he was a UX Designer at Honeywell International where he designed end-to-end experiences of residential, commercial, and industrial products and services. Henry's career in UX started with a UX Apprenticeship at The Nerdery. He has a Bachelor of Fine Arts, Major in Art & Graphic Design from the University of Minnesota-Twin Cities. He has a passion for gathering and analyzing information about the world and the way people behave—and using that knowledge to create visions of the future. In his free time, he likes exploring new places, spending time outdoors, and playing music with his friends.


ONDREJ MACHART

Ondrej Machart is a UX Designer, author and speaker at Argo22 - digital agency from Czech Republic that helps companies all over the world build apps that matter. Over the last 10 years, he and his team have designed and delivered successful digital products across travel, sport, finance, education and publishing industries. He has a Major in Marketing & Business from the University of South Bohemia and is currently an Ambassador of Czech UX Association.

In his presentation, Ondrej will share a story of how a design focused rather on people than users helped his team build an app that changed the way how athletes communicated during the 2018 Olympic games. If you thought that users and people are the same thing, come and enjoy his case study.


Rhea Althea Guntalilib

Rhea Althea Guntalilib is a Digital Accessibility Consultant in a San Francisco based company called Level Access Inc and in a New York based company called My Blind Spot Inc. She has a degree in Computer Science at Informatics International College and graduated as Magna Cum Laude. In the Usability and Digital Accessibility world, she ensures that web applications, web contents, mobile applications are usable and accessible to all kinds of users – people with disabilities, people without disabilities, those with temporary impairments and to the elderly. Inclusive design is not just an employment avenue for her, it’s her passion and advocacy.


Paul Sherman, Ph.D.

Paul Sherman, Ph.D. has worked in the field of usability and user-centered design since the days of dial-up. He has conducted user research, usability testing and UX/UI design for mobile, web and desktop products and services in a number of domains, including security, telecom, banking, accounting and tax preparation applications, financial planning and portfolio management applications, ecommerce sites and online mobile game apps. He also creates and teaches graduate courses at Kent State’s Master of Science program in User Experience Design, where is he an Assistant Professor and Program Coordinator.

During the 2000’s he was Senior Director of User-Centered Design at Sage Software in Atlanta, Georgia, where he led efforts to redesign the UI and workflow for Peachtree Accounting and several other business management desktop and web-based products. He was also a User-Centered Design Manager at Intuit. In the 1990s he was a Member of Technical Staff at Lucent Technologies in New Jersey. Paul received his Ph.D. in 1997 from the University of Texas at Austin.


Liam Hutchinson

Liam Hutchinson is an Experience Design & Strategy Consultant for ThoughtWorks, where he works with industry-leading organisations to facilitate bolder thinking around customer experience and enables their teams to become better designers, making more effective decisions.

Outside the office, he’s a pretty ordinary bloke who never has a “fun fact” to hand. Travelling a lot with work, Liam jumps at the opportunity to cook when possible and enjoys the odd pale ale.


Ben Kim

Ben Kim is the Head of Design & UX for the iPrice Group, an e-commerce platform operating in 7 countries in Asia, including the Philippines. He leads a team of designers, researchers, and developers in ushering user-centered products for the organization. Ben is also the Founder of Apical Design, where he mentors ASEAN Startups in UX, Design, and Product Strategy. In the past, he has partnered with a wide variety of companies including Silicon Valley startups, Lexus, investment banks, international publishing companies, and Fortune Global 100 corporations.


Samantha Yuen

Samantha Yuen is a design researcher on sabbatical. Until March 2018, she was Senior Consultant at Foolproof, where she helped to build the insights team and research practice in Singapore. An unconventional path from college took her from hospitality management to human-centred design in 2007. Sam has led studies around the world, including Southeast Asia, China, South Korea, and the US.


Niaw De Leon

Niaw de Leon is the co-founder of Tempest Media, a digital agency where she crafts communication strategies for firms with complex technology. She combines her taste for technology, lust for language, and curiosity about cognition to help teams make sexy software that sells.

In the past, Niaw worked for many years in a CMMI Level 5 firm building enterprise systems for public sector institutions and large corporations. She’s had 12 years of experience across more than 60 successful IT projects as software developer, trainer, communications manager, and UX practitioner. She’s also the author of Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites.


Sherwin Pelayo

Sherwin Pelayo leads the Product Development and Digital Capability Development initiatives at Pointwest Digital Corporation. Sherwin is also a founding board member of the Analytics Association of the Philippines, a group that has a goal of enabling the Filipino workforce with Analytics competencies to secure the jobs of tomorrow.


Myke Santos

Myke Santos currently serves as the Deputy General Manager of a technology startup offering Data Analytics products and services. He is an Executive Coach, HR Mentor, and a facilitator certified in the LEGO SERIOUS PLAY method.


Gerson Abesamis

Gerson Abesamis is the co-founder and Executive Director of Habi Education Lab, a learning experience design group that collaborates with teachers on innovating teaching practices and school systems. He also worked in Pearson as a User Experience Designer for online learning apps, and in Harvard University’s Academic Technology Department as a Project Manager.


Jennifer P. Teves, Ph.D.

Jennifer P. Teves, Ph.D is currently a Principal UX Researcher at Target Corporation, a Fortune 38 company. She is the incumbent President of UXPH and a member of the UXPH Board. Jen is a part-time faculty at Kent State University's School of Information where she teaches classes for the graduate program in User Experience Design. Prior to joining Target, she worked at Veritas Technologies as a Principal UX Researcher for enterprise backup and recovery solutions. For almost 4 years, she was a UX Researcher at Honeywell International where she worked on building automation solutions and led global research efforts. Jen earned her Ph.D. in Experimental Psychology (Human Factors) from Wichita State University, Kansas and a M.S. in Experimental Psychology from University of Louisiana-Monroe. Jen has a passion for education and has committed herself to mentoring and opening-up opportunities for the youth in Philippines.


Karen T. Lin

Originally from Boston, is currently the Chief Experience Officer (CXO) of BloomMe. Her previous roles involved investing in startup teams that are seeking user-validated insights. Now based in Taipei & Hong Kong, Karen has also mentored for ALPHA Camp, Lean Startup Machine, and Foxconn’s H.Spectrum startup teams. Karen’s background in Human Factors & Ergonomics (HFE) coupled with over 11 years in User Experience (UX) on e-commerce & app projects for Fortune 500 clients puts her in a unique position to take on the design challenges of a multi-channel, multi-platform world. Part consultant and part coach, Karen is also dedicated to empowering founders to become more skillful at validating ideas with real users and cultivating an intuition for identifying unmet consumer needs.


Lorraine Liao

Lorraine Liao is the UX team lead of Cambridge University Press in Manila. She started her career as a front-end developer then moved to UX 2 years ago. She has attended different UX conferences like UX Cambridge, SEO Brighton, UXHK, UXPH, and Nielsen Norman Group. When she’s not working, you will see her travelling or free-diving in different beaches in the Philippines.


MARIO VAN DER MEULEN

Mario Van der Meulen believes that people ignore design that ignores people. He is a creative who’s able to see what others are saying. A versatile, ambidextrous designer who can think strategically and execute tactically. Formerly as creative director at Frog currently as a Principal Designer at Foolproof, he discovers, designs and delivers experience design principles. He gives a voice to the end-user, meaning to the solution, and value to the design thinking.


ALVIN CHAI

Alvin Chai leads the User Experience Testing & Research team at Netizen Experience (http://www.netizenexperience.com). Since 2011, his team has been providing their expertise to companies such as AirAsia, Lazada, iProperty, Jobstreet and Singapore Government agencies in delivering positive user experience through their websites and mobile apps. He also guest lecture on UX research subject at the National University of Singapore (NUS). By using both analytics software and conducting usability testing, he helps different companies to understand why people are abandoning their website, apps and how to fix them. Alvin continues to write about the subject of user research and testing and publishing it online.


MON IBRAHIM

Mon Ibrahim is currently with the Department of Information and Communications Technology (DICT) as Undersecretary. Prior to this, he became an Executive Consultant to the Secretary. He also served as Deputy Executive Director of the then Information and Communications Technology Office under the Department of Science and Technology (DOST-ICTO) from July 2011 to June 2016 and Commissioner of the former Commission on Information and Communications Technology (CICT) from 2007 until June 30, 2011. He is also a recipient of Sapphire Flare for Brilliance in the recently concluded 1st iBPAP FlareAwards on the 28 th of October 2016, for his key contributions to the Roadmap 2012-2016 where he organized 32 ICT Councils that helped in establishing the Next Wave Cities as well as for being instrumental in sustaining developments of the Philippine cyberservices.


WAI YEE MAK

Wai Yee has a degree in Cognitive Science majoring in human-computer interaction. As a user researcher at Netizen Experience, she spends most of her effort in improving user interactions with digital products, by ensuring the products meet the users' expectations. Wai Yee has conducted numerous usability tests on digital product for media, e-commerce, banking and insurance sectors. These tests help her to validate if users had difficulty in using the product interface and the reasons behind. Apart from researching on the UX in digital products, Wai Yee has also done extensive user research on how different type of clothing fastener designs affect the usability for elderly users. During her time off, she enjoys watching movies and nature walks.